How natural and neutral will blend – creating a totally refreshed future

How natural and neutral will blend – creating a totally refreshed future

Trending forward, we see development of gender-neutral beauty products and fresh scents for a spirited neutral world.

The march toward gender-neutral beauty products is being spearheaded by Millennials, Gen Z and Gen Y, for whom skin care and fragrance is about choice and not about gender. Match this philosophy with the natural/organic movement and demand for products with healthier ingredients (ie, “clean labels”), and we are in for an exciting and highly creative time in the F&F industry.

We’re seeing an influx of genderless beauty and fragrance products because today’s consumers have grown beyond the old narrative that uses stereotypical gender cues to attract the opposite sex with scent. People want to choose the scent they feel like wearing. They don’t want a brand “telling” them what they should wear based on their gender, and they may not agree with that brand’s interpretation of gender. These consumers want non-binary scents that speak to everyone.

Consumers are becoming more independent, meaning that they enjoy co-creating product experience with the brand, rather than just being a passive consumer. The brand must communicate both freshness and sensuality. These tonalities are not always paired together and must be both open and provocative. This poses a challenge for the industry – one that will surely be met with great enthusiasm and game-changing innovation.

The F&F industry has always been a “experiential” leader and, much like the fashion industry, focused on exploration and energizing tradition in new directions. Designers who had mastered the introduction of unisex products are now bringing those products into the mainstream, stretching beyond fragrance to a range of beauty products. Redefining beauty in genderless terms broadens the potential appeal to more consumers, which builds brand opportunities.

Here are just a few new designer brands that are taking the leap and leading the charge toward change:


  • Chanel’s Les Eaux des Chanel
  • LVMH and its line of fragrances that prioritize experiential fantasy over gender-specific fragrance notes
  • Byredo: Slow Dance
  • Ariana Grande is breaking gender boundaries with the launch of Cloud Eau de Parfum.
  • TomBoyX
  • Gucci’s Memoir d’une Odeur
  • Malin + Goetz Leather Eau du Parfum
  • Kiehl’s Musk Eau de Toilette Spray

The following statistics to support this change:

  • According to market analysis company Mintel, gender-neutral or unisex fragrance launches accounted for 17% of the market in 2010; by 2018, that figure had tripled to 51%, and non-conformist ideas about gender were at the heart of some of 2019’s biggest new-fragrance launches.
  • According to a 2019 Pew surveyof 10,000 Americans, about 59% of Gen Z’ers (persons born in 1997 and thereafter) say forms that ask about a person’s gender should include options besides “male” and “female,” compared with 50% of Millennials (ages 22 to 37 in 2018) and 37 percent of baby boomers (ages 54 to 72 in 2018).


Makeup, skin care and fashion trends
Need more proof that gender-neutral is in? Consider these marketplace developments:

  • James Charles became CoverGirl’s first male model in 2016, and soon after graced the cover of a European edition of Vogue. Katy Perry, a CoverGirl brand ambassador, said she was “honored” to have Charles on board.
  • Makeup and skin care brands popular with Gen Z’ers, such as Milk Makeup, Glossier and Fenty Beauty, feature diverse casts in advertisements and on social media.
  • The Ordinary brand serums, creams and acids come in simple, clinical-looking packaging with an intentional unisex appeal.
  • Ursa Major, a skin-care brand co-founded by Oliver Sweatman and Emily Doyle, also has gone all in on genderless products. Facial, hair and body products containing natural ingredients are sold in eco-friendly packaging featuring blue, green and white mountain outlines, and its website pictures rugged, parka-clad women hiking through snow-covered mountain ranges.
  • Victoria’s Secret in August 2019 hired Brazilian model Valentina Sampaio, the company’s first openly transgender model.
  • Fast-fashion leader H&M sells a gender-neutral collection of clothing, shoes and accessories for children and adults.
  • Abercrombie Kids in 2018 introduced a gender-neutral line of children’s clothing.

At Artiste, our response to change is to get in front of our customers’ needs. Whether we’re helping our customers meet natural or organic ingredient needs, navigate shifting regulatory requirements or replace key ingredients to meet clean-label demands, we search the world for the resources to help customers satisfy their formulation and application details. We have worked more than 40 years in this industry, and each year has brought exciting challenges and new paths leading to stimulating, creative products. We are ready to tackle the challenges 2021 will bring.



Juicy and sweet, pineapple’s vibrant flavor is at the heart of tropical blends and exotic island-like vibes. A trendy key ingredient in craft beers and ciders, pineapple’s acidic and slightly spicy zest adds a delightful flavor to any tropical cocktail or mocktail.

Pineapples were first cultivated in South America. Christopher Columbus and other explorers later discovered pineapples in the West Indies, where they were eaten and used to make wine. Now grown throughout the Southern Hemisphere, pineapples have a versatile flavor that suggests endless possibilities. Pineapple enhances the flavor profiles of fruit juices, ice creams and yogurts, and can add a sweet surprise to salsas, salads, condiments, candies, confections and salty snacks.

But pineapples are as healthy as they are satisfying. Low in calories and high in fiber, each pineapple contains more than 50% of the minimum daily requirement of vitamin C and 75% of the daily manganese requirement. Both are anti-inflammatory antioxidants that collectively boost immune function and strengthen bones. Pineapples also have high levels of bromelain, a mixture of proteolytic enzymes believed to improve digestion.

Artiste offers a variety of pineapple products from around the globe for use in culinary and beauty products. Each variety offers diverse product application possibilities… and  can add a little touch of paradise to your product. Interested in knowing more? Need to know, ask Joe!




Popeye showed the world that spinach is a powerful veggie, but did you know that spinach oil also packs a punch? Like the leafy plant from which it emanates, spinach oil boasts a range of health and beauty benefits.

Spinach oil is distilled from the seeds of the spinach plant. These seeds have a low oil content, accounting for only 3 percent of the seed. Therefore, many spinach seeds have to be pressed to obtain a marketable amount of oil.

But the effort is worth it. Spinach oil is rich in essential minerals like folic acid, iron and calcium as well as vitamins A, C and K1. Collectively, these nutrients assist cell growth, boost the immune system and can help prevent serious diseases such as cancer and diabetes. Spinach oil is used in nutritional supplements, and in powders to flavor smoothies.

Spinach oil is also an important ingredient in beauty products because it can improve damaged, aging skin and brittle, lackluster hair. Spinach oil is used in moisturizing lotions, repair creams and replenishing serums to help fight acne, protect skin from harmful UV radiation, improve complexion, diminish under-eye circles and keep skin hydrated. Spinach oil is also used in boutique shampoos, conditioners and hair treatments to promote growth and combat hair loss.


Artiste is the best source for high quality ingredients from around the world. Interested in knowing more? Need to know, ask Joe!



You love bananas, but you don’t love having to peel, mash or chop them when they get overripe and mushy. Enter banana essence, a super-concentrated oil that offers kicked-up banana flavor, minus the mess.

One of the most popular fruits worldwide, bananas were first cultivated thousands of years ago and are enjoyed worldwide. Bananas are native to tropical Indomalaya and Australia, and are likely to have first been domesticated in Papua New Guinea. Their cultivation and popularity later spread westward, with the early European settlers cultivating bananas in the Caribbean.

Banana essence is extracted from bananas onto an alcohol base or synthesized using chemical compounds. One or more chemical compounds, usually esters, account for the essence’s taste and aroma.

The essence is an ingredient in banana extracts, powders, syrups and flavorings. These products are perfect for adding a pop of bright banana flavor to a range of foods – from baked goods, pancakes and French toast, to ice cream, jellies/jams, frostings, fillings, syrups and puddings, to marinades, cocktails and smoothies.

Also, banana essence has a role in the beauty industry. The delicate yet distinctive banana aroma adds a pleasing scent to makeup and skin and hand creams.

Artiste is the best source for high quality ingredients from around the world. Interested in knowing more? Need to know, ask Joe!



Peaches are known for their beautiful, sweet flavor, and their health benefits are many. But don’t wait to enjoy them: The fresher and riper the peach, the more antioxidants it contains.

Peaches are thought to have originated in China more than 8,000 years ago, and cultivation later spread westward through Asia and into the Mediterranean region. The Spanish explorers brought peaches to the New World, and cultivation began circa 1600 in what is now Mexico. Peaches today are grown in warmer climates throughout both hemispheres.

Each little peach packs a world of nutrients, including magnesium, phosphorus, iron, antioxidants and vitamins. Peaches help promote healing, aid digestion, reduce allergy symptoms, improve eyesight and protect your body against aging and disease.

Use of peaches is steadily on the rise among master chefs, pastry chefs and mixologists. Craft ales, fizzy cocktails and sweet summer treats are just a few of the wonderfully peach-infused creations that abound. Peaches are also becoming commonplace in beauty and health and wellness products.

Artiste offers quality peach flavors and extracts from around the globe for use in culinary creations, craft spirits, confections and beauty products. Each variety is uniquely special for any product application. Interested in knowing more? Need to know, ask Joe!



Everyone knows the lemon’s invigorating effects – the crisp, clean scent that captivates the senses, the notably sour taste that makes the lips pucker and the fresh, zesty tang that lingers on the tongue. Lemons brighten up any recipe with their vibrant color and refreshing zing.

All parts of this delightful fruit – its juice, pulp and peel – can be used. Grown from a small evergreen tree native to Asia and now cultivated worldwide, lemons are well-known for their culinary attributes. But lemons are as practical as they are edible: Their essential oils can be extracted and used as an enticing fragrance and flavor ingredient that truly captures the essence and allure of this beloved citrus.

 Lemons are also high in vitamin C, soluble fiber and plant compounds that give these handy little fruits many health benefits. Lemons can boost metabolism and promote weight loss, and can reduce the risk of heart disease, anemia, kidney stones, cancer and digestive issues.

Artiste offers premium lemon oils, extracts and essences from all over the world that can be used for a range of flavor and fragrance applications. This lively citrus adds an uplifting pop to ordinary tastes and aromas – the ideal way to bring everyday products to life. Interested in knowing more? Need to know, ask Joe!




Hailing from western South America and Central America, tomatoes are a healthy, delicious and versatile fruit that is now grown throughout the world. Although usually red when mature, tomatoes come in a variety of colors including yellow, orange, green and purple, with a range of shapes and flavors.

Tomatoes are an excellent source of several vitamins and minerals, including vitamin C, potassium, vitamin K and folate. Tomatoes are also the major dietary source of the antioxidant lycopene, which can help reduce the risk of cancer and heart disease. The fruit is also beneficial for skin health and can help protect against sunburn.

Although they are botanically a fruit, tomatoes generally are eaten and prepared like a vegetable. Sweet, tart and tangy, tomatoes are an important ingredient in the culinary world. They can be sliced raw into salads or salsas, stewed to create sauces, processed into ketchup or soup, and much more.

Tomatoes also contain high levels of vitamin C, which stimulates collagen production. For that reason, tomatoes are an integral ingredient in many skin-care products, including cleansers, masks, serums and creams.

Artiste is your source for high-quality ingredients from around the world. Interested in knowing more? Need to know, ask Joe!




Known for its warm, creamy, round, sweet flavor and fragrance, vanilla is the perfect partner for perfumers and flavorists alike. The flower is exotic and the bean that bears its gift is earthy and intriguing.

The romance with vanilla started early in the 16th century, when Spanish explorers discovered “little pods” on the Gulf Coast of Mexico. They named the pods “vainilla,” which eventually morphed into its current name.

Known for its antioxidant values, vanilla helps repair your body at the molecular level. Vanilla also soothes gastrointestinal issues and lowers fever, reduces the risk of cancer and diabetes, and obscures the effects of aging by making skin more vibrant.

Known as the world’s most popular flavor and aroma, vanilla enhances the taste of nearly every baked dessert. It is also used in diverse product applications ranging from exotic culinary dishes, beverages and sweet treats, to fragrances, candles, hair care and beauty aids, to household and air care products.

Pure vanilla extract has a spicy yet sweet flavor, with a rum-like, woody and easily recognized floral aroma. Mexican, Tahitian, Indonesian, Bourbon and Madagascar vanillas are among the most popular varieties in use today, each with its own distinct flavor.

“Vanilla extract adds depth to any flavor, and rounds out and warms up every fragrance,” states Joe Raimondo, President of Artiste, which offers premium vanilla extracts for every application. Interested in knowing more? Need to know, ask Joe!




The world has embraced mint as one of its wonders. Ingredient masters find purpose and pleasure in developing new uses for the variety of mints grown globally. With its inherent freshness and aromatic gifts, mint is fast becoming the one ingredient used in more households and in more products than any other.

While more than 80% of mint oil is used in oral care, confections, and medicinal and personal care products, its culinary uses continue to grow as mixologists and chefs concoct mint-infused varietals that are not only cooling, tasty and fragrant but also soothing and relaxing. Mint oils are also on a fast track to dominate aroma-therapeutic product categories. Home products characterized as clean, fresh or natural are also a perfect fit for mint and all its attributes.

Mint’s health benefits continue to spur development of supplements and other products that enhance consumers’ overall well-being. From reducing inflammation to improving digestion, from quelling fever and headaches to stimulating memory, mint’s healing effects are legion.

Artiste provides the finest mint oils, including Peppermint Oil Williamette, Madras, Yakima, Idaho, as well as Native and Scotch Spearmint Oil varieties. All Artiste mint oils are pure and not reassembled from mint components, so they offer the natural mint qualities that set them apart from products made with adulterated mint oils. Interested in knowing more? Need to know, ask Joe!



A mandarin is sensory perfection. Its vivid color is pleasing to the eyes while its textured exterior delights the touch. Once you peel it, you sense an instant burst of citrus scent accompanied by a slight spray of juice. The whole experience culminates with a succulent and sweet taste.

“Mandarin orange” describes an entire group of fruits called Citrus reticulata, which includes varieties such as satsuma, clementine, pixie and tangerine. These citrusy gems originated in Southeast Asia but are now harvested throughout the world.

The mandarin plant thrives in full sunlight and nurtures a beautifully citrusy essential oil that is extracted from the peel and used in tasty flavorings for many foods, beverages and energy supplements. These extracts also add a sweet, citrusy scent to many cosmetics, soaps, bath oils and perfumes.

Mandarins are also big on health benefits. They’re rich in vitamin C to boost immunity and promote healthy skin and wound healing, high in fiber to improve digestion and overall health, and abundant in minerals to aid red blood cell production and iron absorption.

Artiste offers a premium Mandarin Oil for flavor and fragrance applications. Mild, bright and sweet, our Mandarin Oil is an ideal way to incorporate the incredible freshness of mandarin into the taste and aroma of everyday products. Interested in knowing more? Need to know, ask Joe!