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What does “natural flavor” really mean?

What does “natural flavor” really mean?

Consumers are compelled to read labels and are stumped when they see descriptions that say, “Made from natural flavors.”

That term is so vague to consumers. What exactly is a real, natural flavor and what makes a flavor artificial? That’s a bit tricky!

According to David Andrews, Senior Scientist at the Environmental Working Group, “natural flavor” is listed on labels in more than a fifth of the 80,000 foods the organization rates. The food’s source, he notes, is key to understanding the correct classification.

Natural flavors must originate from a plant or animal, while artificial flavors are manufactured in labs. The FDA defines artificial flavor or artificial flavoring as any substance, the function of which is to imitate flavor that is not derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, fish, poultry, eggs, dairy products, or fermented products. Most importantly, the use of artificial flavors is solely for flavoring and not for nutrition.

Why do some juices or healthier foods need extra flavor? There are many reasons for this, not the least of which is the way these foods are made. The process by which some products are pasteurized or processed sometimes adversely impacts the fresh taste and scent. This is why you’ll see labeling on some juices stating that additional flavor has been added. Manufacturers want the product to have a distinctive yet pleasing flavor and the perfect scent, so that the food item will capture consumers’ flavor preferences and entice them to purchase it again. Think about when you buy a pack of fruit gum: The flavor is so concentrated but so short lived, so you need another piece that keeps you wanting more.

Consumers are looking for products that are healthy, natural, organic and all-around healthier. It’s clear that the best products need the best flavors and consumers need to feel confident about buying a product that is good for their family, too.

Artiste offers a variety of ingredients and flavors, many of which are natural and organic, for developers to work with in their newest food and beverage creations. Reach out to Artiste and explore what we have to offer, plus the many diversified and efficient services we provide. E-mail Artiste at  info@artiste.us.com.

Plant-Based Food Sales Continue To Grow By Double Digits

Plant-Based Food Sales Continue To Grow By Double Digits

Pumpkin spice comes in virtually any form. From coffee to candles, you name it, they have it in pumpkin spice. As we head further into Fall, we are seeing more perfectly paired flavors to bring out the best in pumpkin spice…and we’re excited to see where this leads.

To read the full article click here!

For more information on our products or if you have any questions, please e-mail us at info@artiste.us.com

Plant-Based Food Sales Continue To Grow By Double Digits

Plant-Based Food Sales Continue To Grow By Double Digits

Artiste is heavily vested in working with new and exciting flavor profiles to fill the fast-growing areas of plant-based, vegan and non-dairy creamers.

This segment is offering exciting options and blending new flavor combos that we have not seen before in other vertical market products.

Combining natural and organic and vegan and vegetarian is genius for flexitarians, the newest converts to a plant-based life.

To read the full article click here!

For more information on our products or if you have any questions, please e-mail us at info@artiste.us.com

Seasonal Craft Beer Flavors

Seasonal Craft Beer Flavors

Move over pumpkin, craft beer drinkers are looking for something much more exciting! Candied apple, butternut squash soup and….bloody rye?

Consumers are looking to experience unique flavors to help them get into the festively fall mood. Craft beer aficionados are always looking for the next out-of-the-box flavor to try, and these Jersey brewers aren’t disappointing their taste buds.

Which one of these flavors from NJ’s craft brewers would you have on your list to try? Count us in for a Kane Brewing Donut Shack!

Read the full article here .

For more information on our speciality ingredients, please send us an email.

From the Orchard – Cinnamon

From the Orchard – Cinnamon

There’s nothing better than the sweet smell of cinnamon on a crisp, autumn morning!

This signature fall and holiday spice can be found in almost every kitchen and is as versatile as it is good for you. Cinnamon is one of those signature scents that spurs many fond memories all over the world.

Not all cinnamon is created equal. Ceylon and cassia are the two most common varieties of cinnamon. Native to Sri Lanka and Madagascar, the intoxicating cinnamon scent from fresh baked cinnamon rolls or bread typically belongs to the cassia variety. Ceylon sticks, “true cinnamon,” often used for flavoring a comforting mug of warmed cider, are made from the inner layers of cinnamon bark. Creating a warm, round and beautiful flavor profile and soothing aroma.

Cinnamon

Cinnamon’s use is steadily on the rise. A touch of this amazing spice goes a long way in sweet confections, home fragrance, crunchy snacks, holiday drinks, craft beers and even in beauty products. Loaded with antioxidants, anti-inflammatory properties and endless medicinal values, adding cinnamon into your product formulation is a sure-win year-round.

Keep your eyes peeled for more and more cinnamon flavors, essences and infusions in all food, beverage and wellness categories. For more information or samples of our cinnamon products or any of our other specialty ingredients, please contact Joe Raimondo at info@artiste.us.com or 201-447-1311.

Accent On – Basil

Accent On – Basil

A dynamic kitchen herb and staple found in most at-home gardens, basil is a warm-weather, fragrant herb most commonly found in Italian dishes.

Fresh basil’s signature peppery flavor aromatically intensifies when used in a heated dish. Basil takes its place as a culinary favorite when a fragrant dash is added to foods and beverages.

Genovese, Thai, sweet, and lemon basil are just a few cultivars of the popular herb, and each has its own unique flavor profile for use in an endless number of spirits, salads, spreads, condiments, craft beers, savory sauces and teas.

Basil is brimming with valuable vitamins, nutrients and minerals, including vitamin K, A and C, copper manganese, folate and iron. These all contribute to the herb’s amazing ability to promote overall health, clear skin blemishes, support eye health and more. It’s no wonder that basil has been branded the “King of Herbs,” living up to its eponymous title, “king.”

Artiste offers a variety of basil products—including many that are natural—from around the globe for use in culinary and beauty products. Each variety is uniquely special for any diverse product application. For more information on our basil products or any of our other specialty ingredients, please contact Joe Raimondo at info@artiste.us.com or 201-447-1311.

From the Orchard – Elderflower

From the Orchard – Elderflower

Prized as the perfect complement to a bubbly cocktail or as a mixologist’s delight, elderflower’s power is blooming, even in the off-picking season.

Elderflower, often called the “most valuable petal,” is known for its petite, white starry shape and distinctive flavor. It’s floral and fragrant, yet subtle and heady. Elderflower is quickly becoming the secret weapon for master chefs, mixologists, pastry chefs and flavorists.

The floral influences and inspirations derived from the elderflower are just getting started. Its use in cordials, desserts, teas, beverages and wellness powders is trending. Luckily for consumers, there is no limit to culinary possibilities for this fresh flower. Whether it is the star ingredient in an evening cocktail or mixed with a spoonful of honey, elderflower is blossoming into every aspect of the food and beverage industries.

Keep your eyes peeled for more and more elderflower extracts, essences and infusions in all food, beverage and wellness categories. Elderflower is that mysterious note that developers will be dreaming of and using all year long. For more information on our elderflower products or any of our other specialty ingredients, please contact Joe Raimondo at info@artiste.us.com or 201-447-1311.

Accent On Grapefruit

Accent On Grapefruit

Most commonly known for its uniquely crisp, tangy taste and vibrant aroma, grapefruit not only satisfies one’s palate, but it also has incredible health benefits.

Grapefruit oil is extracted from the peel of the fruit, which is brimming with healthy nutrients. Known for clearing complexions, boosting immune strength and stimulating brain function, grapefruit oil is also credited with aiding in the removal of excess water and toxins from your body.

Recognized for its versatility in product applications, from household cleaners to lotions and soaps to the top note of refreshing craft beer and juice-based beverages, grapefruit oil’s signature taste is delightfully tart, and its fragrance is distinctly fresh.

 

Artiste offers a full range of grapefruit products, including Grapefruit Oil, Grapefruit Essence Oil, Grapefruit Distillate and Grapefruit Infusion. Each grapefruit product is selected specifically for their superior organoleptic quality. Artiste’s grapefruit products are 100% fruit-based extracts suited for all types of unique product applications.

For more information on our grapefruit products or any of our other specialty ingredients, please contact Joe Raimondo at 973-447-1311 or visit www.artiste.us.com

From the Orchard – Peach

From the Orchard – Peach

A perfectly ripe, juicy peach simply screams summer.

This amazing fruit has a beautiful, sweet flavor, but that’s just the beginning of its appeal.

Each little peach is packed with endless nutrients, antioxidants and vitamins, so don’t be fooled by the fruit’s small size. The surprisingly wide-ranging health benefits of a peach don’t stop there: Peaches promote healing, aid with digestion, help reduce allergy symptoms and also improve eyesight.

As Memorial Day and summer draw near, peach flavor is a must for many products. Unique craft ales, a fizzy cocktail and a sweet peachy summer treat are just the start. The use of peach is steadily on the culinary rise for master chefs, pastry chefs and mixologists and increasingly growing in beauty products, as well as in the health and wellness categories.

Artiste offers quality peach flavors and extracts from around the globe for use in culinary creations, craft spirits, confections and beauty products. Each variety is uniquely special for any diverse product application. For more information on our peach products or any of our other specialty ingredients, please visit www.artiste.us.com or call 201-447-1311.

From the Orchard – Blackcurrant

From the Orchard – Blackcurrant

A popular European staple, blackcurrants are a “powerhouse plant” from seed to oil.

Throughout U.S. history, blackcurrants were often referred to as the forbidden fruit as a result of the catastrophe they once caused on the nation’s pine tree population. However, the power of consumer desire and demand has changed blackcurrants rightful place in the culinary and beauty worlds. These somewhat elusive berries are making a strong comeback due to their undeniable health benefits and beautiful sweet and tangy taste.

 

With high concentrations of anthocyanins, antioxidants and endless amounts of vitamins, blackcurrants are a star in the health and wellness category. Benefits such as improved blood flow, improved immune health, digestive health and faster recovery times for athletes that consumed supplements with blackcurrant are proving that these tiny, yet mighty berries should be far from forbidden.

 

From a simple dried fruit snack to essential oils, from wellness supplements to specialty spirits, blackcurrants have no boundaries when it comes to their diverse product application possibilities.

 

Artiste offers quality blackcurrant flavors and extracts from around the globe for use in culinary creations, craft spirits, cosmetics and beauty products. Each variety is uniquely special for diverse product application. For more information on our blackcurrant products or any of our other specialty ingredients, please visit www.artiste.us.com or call 201-447-1311.